Netflix’s Boyfriend on Demand is shaping up to be one of the most talked-about Korean dramas of 2026, combining romantic comedy with modern technology and starring global K-pop star Jisoo alongside veteran actor Seo In-guk. With its confirmed release date and distinctive premise, the series has already generated significant buzz across K-drama and pop culture circles.
Release Date And Platform
Boyfriend on Demand will premiere worldwide on Netflix on March 6, 2026. The drama is part of Netflix’s first-quarter Korean content slate for the year and will be available exclusively on the platform across all regions.
Plot And Concept
The story centres on Seo Mi-rae, portrayed by Jisoo, a talented but overworked webtoon producer who has grown disillusioned with dating and emotional connections in the real world. Seeking comfort and control, she signs up for a virtual dating subscription service called Monthly Boyfriend, where she can interact with carefully designed digital partners tailored to her preferences.
As Mi-rae becomes increasingly immersed in the virtual romance, the line between artificial affection and real emotions begins to blur. The series uses humour and heartfelt moments to explore loneliness, modern relationships and the emotional consequences of relying on technology for connection.
Seo In-guk plays Park Kyeong-nam, Mi-rae’s colleague and a potential real-world romantic interest whose presence challenges her dependence on virtual love. The dynamic between the two characters forms the emotional backbone of the drama.
Cast And Characters
In addition to Jisoo and Seo In-guk, the series features a strong supporting cast including Gong Min-jeung, Kim Ah-young, Park Hae-rin, Ha Young and Han Ga-eul. The show also includes special appearances from familiar faces such as Seo Kang-joon, Lee Soo-hyuk and Lee Jae-wook, adding extra excitement for long-time K-drama viewers.
Production Background
Boyfriend on Demand was initially developed as a broadcast drama before being acquired by Netflix and reworked into a Netflix Original. The series is written by Namgung Do-young and directed by Kim Jung-sik, known for his work on character-driven comedies. Portions of the drama were filmed on location in Cebu, Philippines, where the cast was spotted shooting in early 2025.
Trailers And Early Reception
Netflix has already released teasers and trailers highlighting the show’s playful tone, stylish visuals and emotional core. Early clips showcasing Mi-rae’s virtual dating experiences and her evolving chemistry with Park Kyeong-nam have fueled online discussion, particularly among fans eager to see Jisoo return to acting in a leading television role.
Why Boyfriend On Demand Stands Out
The drama distinguishes itself by blending classic romantic comedy elements with speculative ideas about virtual reality, dating subscriptions and emotional authenticity in the digital age. It also marks Jisoo’s first major Netflix lead role, further expanding her presence beyond music into global scripted television.
