ENA’s hit drama Ms. Incognito ended its 12-episode run on a high note, achieving its highest viewership rating to date. According to Nielsen Korea, the finale, which aired on November 4, 2025, recorded a nationwide average rating of 7.127 percent, marking the drama’s personal best.
Starring Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young, and Seo Hyun-woo, Ms. Incognito tells the story of a woman living under a secret identity while navigating a web of intrigue, humor, and unexpected romance. The drama premiered on September 29, 2025, with a modest 2.408 percent rating but quickly captured viewers’ attention with its stylish storytelling and charismatic ensemble cast.
The series showed steady ratings growth throughout its run, maintaining consistent momentum and closing as one of ENA’s strongest weekday performers this year.
Below are the Nielsen Korea nationwide ratings for all 12 episodes:
- 2.408% (Sept 29, 2025)
- 4.015% (Sept 30)
- 4.504% (Oct 6)
- 5.068% (Oct 7)
- 5.919% (Oct 13)
- 5.791% (Oct 14)
- 5.649% (Oct 20)
- 5.604% (Oct 21)
- 5.735% (Oct 27)
- 5.119% (Oct 28)
- 6.262% (Nov 3)
- 7.127% (Nov 4)
By its final week, Ms. Incognito averaged nearly 6.7 percent nationwide, reflecting a loyal audience base and steady word-of-mouth appeal.
The drama drew praise for its tight narrative, witty dialogue, and Jeon Yeo-been’s nuanced portrayal of a woman torn between truth and secrecy. Jinyoung’s performance as her enigmatic counterpart also received positive attention for its subtle charm and emotional depth.
Fans and critics alike lauded the finale as a satisfying and well-paced conclusion to one of ENA’s standout dramas of 2025. With its impressive performance, Ms. Incognito solidifies ENA’s growing reputation as a home for high-quality, character-driven storytelling.
