JTBC’s upcoming fantasy corporate drama Reborn Rookie has sparked fresh intrigue after unveiling new details about Lee Ju Myoung’s mysterious role, placing her character at the center of an intense web of family secrets, ambition, and power struggles.
The newly revealed storyline confirms that Lee Ju Myoung will portray Kang Bang Geul, the secret daughter of Kang Yong Ho, the powerful chairman played by Son Hyun Joo. Her existence has been deliberately hidden for years, forcing her to grow up overseas while remaining unknown to much of the public—and even to certain members of her own family.
As Kang Bang Geul returns to Korea after completing her studies abroad, she does so under a concealed identity. Rather than revealing her true lineage, she enters the corporate world as a new employee at the influential Choi Sung Group. Her quiet mission is to prove her capability and worth on her own merit, without relying on the privileges tied to her powerful surname.
Her father, Kang Yong Ho, stands as one of the most formidable figures in the business world—a calculating chairman known for his sharp instincts and uncompromising leadership style. However, the family dynamic takes an unexpected turn following a life-altering accident that leads to a bizarre twist: his soul becomes trapped in the body of a younger man. This supernatural element adds another layer of unpredictability to the already tense corporate battles and internal rivalries.
Kang Bang Geul’s character is described as someone who outwardly appears carefree, bold, and rebellious. Beneath that confident exterior, however, lies a deeply driven individual fueled by ambition and a desire to reclaim her place within the powerful family that once kept her hidden. Her journey is expected to unfold as both a personal battle for recognition and a strategic climb through the ranks of a ruthless corporate empire.
Reborn Rookie blends elements of fantasy, revenge, and corporate intrigue, centering on a chairman forced to navigate life from a younger body while confronting family betrayal and business conflicts. The drama features a strong ensemble cast including Lee Jun Young, Son Hyun Joo, Lee Ju Myoung, Jeon Hye Jin, and Jin Goo, all of whom are expected to play key roles in shaping the layered narrative.
The drama is officially scheduled to premiere on May 30, 2026.
